Like Me, Like My Psychiatry: How Psychiatrists present their professional identities on Instagram
| 1 | kafkas university, kars, Turkey |
CORRESPONDING AUTHOR
Submission date: 2021-01-22
Final revision date: 2021-05-13
Acceptance date: 2021-06-02
Online publication date: 2021-12-23
Publication date: 2021-12-23
Arch Psych Psych 2021;23(4):23–31
KEYWORDS
TOPICS
ABSTRACT
Aim of the study:
Social media platforms like Instagram gained a popularity for healthcare professionals to reach potential clients and patients. This study aims to reveal the nature of Instagram use of psychiatrists in Turkey.
Subject or material and methods:
Instagram search function for hashtags and username was used to find psychiatrists who use public accounts. A search between 15.10.2020 – 15.11.2020 were conducted with keywords psikiyatri and psikiyatrist (Turkish words for psychiatry and psychiatrists). A total number of 241 accounts from physicians were reached and after exclusion criteria 124 accounts are included in the study and 30758 total posts were analyzed. Descriptive parameters of the accounts and contents of the shared posts are analyzed and classified further.
Results:
52.4% of all psychiatrists were from one of the seven regions of Turkey and 40.3% of all accounts based in one city, Istanbul. Most of the users had a title of specialists (78.2%) and worked predominantly in private practices (66.9%). Almost half of the sample has explicitly stated to offer online therapy option and 10.5% of all accounts posted patient info. Sex therapy was the most common area of specification, followed by couples & family therapy, EMDR and CBT.
Discussion:
Instagram use patterns of psychiatrist from Turkey reveal important insights between socioeconomic factors and psychiatry practice. Our findings reveal that Instagram helps colleagues to reach public and to adjust their practice according to the feedbacks from Instagram community.
Conclusions:
Instagram has created a unique type of psychiatry practice regarding type of specifications of psychiatrists.
Social media platforms like Instagram gained a popularity for healthcare professionals to reach potential clients and patients. This study aims to reveal the nature of Instagram use of psychiatrists in Turkey.
Subject or material and methods:
Instagram search function for hashtags and username was used to find psychiatrists who use public accounts. A search between 15.10.2020 – 15.11.2020 were conducted with keywords psikiyatri and psikiyatrist (Turkish words for psychiatry and psychiatrists). A total number of 241 accounts from physicians were reached and after exclusion criteria 124 accounts are included in the study and 30758 total posts were analyzed. Descriptive parameters of the accounts and contents of the shared posts are analyzed and classified further.
Results:
52.4% of all psychiatrists were from one of the seven regions of Turkey and 40.3% of all accounts based in one city, Istanbul. Most of the users had a title of specialists (78.2%) and worked predominantly in private practices (66.9%). Almost half of the sample has explicitly stated to offer online therapy option and 10.5% of all accounts posted patient info. Sex therapy was the most common area of specification, followed by couples & family therapy, EMDR and CBT.
Discussion:
Instagram use patterns of psychiatrist from Turkey reveal important insights between socioeconomic factors and psychiatry practice. Our findings reveal that Instagram helps colleagues to reach public and to adjust their practice according to the feedbacks from Instagram community.
Conclusions:
Instagram has created a unique type of psychiatry practice regarding type of specifications of psychiatrists.
Project no. RCN/SN/0189/2021/1 implemented from 2022 to 2024
Total value of the project: PLN 200 000
Amount funded by the MEiN: PLN 80 000
Aims of the project: Publication in Open Access mode on the Internet of 8 consecutive issues of the journal Archives of Psychiatry and Psychotherapy (years 2022-2024). Modernization and redesign of the journal’s website. Financing of the Editorial System. Copy editing and proofreading of journal issues. Counteracting scientific misinformation. Submission of electronic versions of the journal to the National Digital Library Polona and the Digital Library of Scientific Publications Academica.
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